Taming Goliath: Selling Design to Large Companies

In case you have missed it, my article –  Taming Goliath: Designing for Large Companies – is now online at UXBooth in two parts:

Part 1 – Taming Goliath: Selling UX to Large Companies

Large companies are the financial backbone of the web industry, but their size and complex organizational structure can make them challenging to work with. Having worked on both sides of the fence, I’ve seen great ideas become the casualties of this struggle between the proverbial David and Goliath, as agencies or freelancers meet face to face with Big Business to create web sites. Closing the door to large companies means missing out on important revenue, good work, and more people using our designs, so how can we make large companies work for us?

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Part 2 – Taming Goliath: Collaborating with Large Companies

Collaborating effectively can be difficult for large companies. Projects can involve multiple locations, people, systems, and other outside companies. Large companies also tend to be departmental rather than project-focused, and this can hinder working together. But, being able to bring people together is key to delivering successful sites for large companies. Here are some tools and techniques to improve collaboration on projects.

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Posted Tuesday, March 30th, 2010 under User Experience Design.

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